Television or "Tell Lies Visually": Programs or Programming

The American Academy of Pediatrics report that 40,000 ads appear on television alone and this helps boost obesity and poor nutrition among children in the U.S. The average child spends more hours watching television than in school and a child eats a sweet snack every two hours of TV viewing. Nubian children watch more TV and therefore eats more sweets than other children.

A 2006 study published in Pediatrics & Adolescent Medicine commented, "More ads for fast food and sugary snacks appear on black-oriented children's channels than on channels with more general children's programming. The one week study reviewed nearly 1,100 ads on BET, WB Network and Disney Channel. Of the these ads, over 50% were fast food ads followed by sugary drinks and snacks.

Consider this from the Archives in Disease in Childhood, "The exposure of American children and adolescents to television continues to exceed the time they spend in the classroom: 15,000 hours versus 12,000 hours by the time they graduate. According to recent Nielsen data, the average child and/or adolescent watches an average of nearly three hours of television per day. These numbers have not decreased significantly over the past 10 years. By the time a child finishes high school, almost three years will have been spent watching television. This figure does not include time spent watching video tapes or playing video games.

Based on surveys of what children watch, the average child annually sees about 12 000 violent acts, 14,000 sexual references and innuendos, and 20,000 advertisements. Children and adolescents are especially vulnerable to the messages communicated through television which influence their perceptions and behaviors. Many younger children cannot discriminate between what they see and what is real. Although there have been studies documenting some pro social and educational benefits from television viewing, significant research has shown that there are negative health effects resulting from television exposure in areas such as: violence and aggressive behavior; sex and sexuality; nutrition and obesity; and substance use and abuse patterns. To help mitigate these negative health effects, pediatricians need to become familiar with the consequences of television and begin providing anticipatory guidance to their patients and families. In addition, pediatricians need to continue their advocacy efforts on behalf of more child appropriate television.

Nubians must learn other ways to feed, entertain and educate our children.

Protect the Children!